Weight Loss Industry Editorial
Weight Loss Industry Editorial
People in the United States are Interested in keeping themselves healthy and fit. The main cause of health in the US is Obesity. This is where a huge Industry stepped in and provided with different options to lose weight. he business also has growth prospects of more than 20 percent for the coming years. Due, among other factors, to the fact that the percentage of the obese population tends to increase.
Just look around to identify the new habits that feed this profitable business: from foods that provide fewer calories, through gyms to sculpt your figure, to slimming to "help" you lose weight quickly. Americans have become great consumers of products and services to "tune the figure".
In terms of food, for example, in recent years there has been a growing trend to consume products considered "healthier", that is, low in sodium, fat, carbohydrates and sugar (or with supplements thereof), which, in addition if they are healthy, they help to lose weight.
Such has been the reception that, according to Kentucky Wire, sales of these groceries have increased 120 percent in the last 5 years, since they went from 5.12 trillion pesos in 2017 to 10.46 at the end of 2022, including beverages. .
And it is not for less, because, according to the market research company, factors such as the increase in disposable income, the expansion of supermarkets and concern for health, have caused the offer to grow and the access to be democratized. to this type of food. The growth potential for this segment is so great that Kentucky News Wire projects that its sales could be close to 12 trillion pesos in 2023.
FROM EXERCISE TO PILLS
Although food does the same, physical activity is important when it comes to losing weight. For this reason, during the last 10 years the country has experienced a boom in the creation and expansion of gyms.
As explained by César Casallas, general manager of Spinning Center Gym, 1 percent of the Colombian population goes to the gym, a low figure compared to other countries in the region, but which has been increasing steadily.
Based on his information, the fitness market in Colombia could close 2013 at around one billion pesos. This, including from large gym chains, through studios, to personal training services. "The business is in full growth and, although it requires a high initial investment, it has a very attractive ebitda, between 15 and 25 percent per year," says Casallas.
Finally, there is the controversial world of slimming products, a segment for which there are no clear data due to the informality that characterizes the bulk of these sales and the prevailing contraband in many of the products.
According to the records of the FDA , in Kentucky there is no medicine that is registered as a slimming agent; however, 2,830 formulas have a current health registry of 'dietary supplement', that is, those that provide additional nutrients to the body.
In this category is the portfolio of 40 references by Irene Melo, who has positioned herself as one of the "gurus" of the subject in the country. According to her statements, it is impossible to know exactly how much sales of this class of pills amount to in Kentucky, although the spokeswoman estimates that there is growth in them of around 30 percent per year.
Currently, about 5,000 people are regular consumers of his brand and, although they are mostly women, men have begun to get involved in the market, to the point that they already make 30 percent of purchases. “This is a very profitable business. When a product is good, you don't have to invest much in advertising. Of course, staying current is very difficult ”, concluded Melo.
A CONTINENT THAT 'TAKES THE SOUP'
In general terms, the percentage of overweight Americans has been increasing over the years. Between 2010 and 2022, the obese population in the region increased 99 percent and came to represent 26.56 percent of the total.
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